The event does not start the moment guests arrive. It starts when you move the tables, hang the signs, verify all the equipment, the supplier boxes arrive at the door, and you realize you have to find pens for the check-in area. Neither does the event really end the moment that main event does. When […]
Imagine being an event guest for the very first time. You’ve arrived at the event entrance; do you see the sign for the check-in point? Do you know where you should stand? What happens when you arrive? How can you determine what happens next? These questions help to determine your guest flow at an event. […]
A checklist that just includes items like “venue,” “food,” “music,” “guests” looks good for five minutes. But then planning starts, you have questions, and the list stops being useful. Has the venue been booked or just shortlisted? Who is following up on the catering request? When should the final guest list be finalized? Is the […]
Decorating a single table, curating a specific playlist, or drafting a welcome sign will make an event seem thrilling in theory, but they cannot address the most pressing planning questions. Decorations will not feel right in context until the event has a concise brief that outlines the purpose of the event, the identity of the […]
